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spy ninja
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great151.64avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Good£14.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.42–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 124K searches