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springbok rugby shirt
Worth a lookShows a thin review moat (50 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible49.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great£22.27avg listing price — sweet spot $15–$100
Growth
Great+90.5%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great£9.60–£32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 100K searches
Signals Low Review Barrier