60
sports bra
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£4.65–£35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£333K£333K/yr · 4.8M searches
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,758.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand