70
sporran
Worth a lookShows a thin review moat (64 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible64.46avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+166.3%90-day search growth — must beat 0% to launch
Avg price
Great£21.55avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.30–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 73K searches