51
speedo
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.9%90-day search growth — must beat 0% to launch
Price range
Good£4.98–£30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,794.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 410K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale