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38

south park merchandise

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Soft demand (-43.3% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 3Conversion 3Competition 68Returns 96Price range 59Avg price 62Brand share 12Review moat 92Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great161.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£13.39

avg listing price — sweet spot $15–$100

Price range

Good£5.91–£28.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£61K

£61K/yr · 1.7M searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-43.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale