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sooty and sweep
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good505.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£9.20–£16.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 77K searches
Brand share
Bad100%top-5 brand share — brand-locked demand