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sonic the hedgehog
Worth a lookShows low returns (0.9%), but soft demand (-13.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good946.51avg incumbent reviews — the moat a new listing must climb
Market size
Good£551K£551K/yr · 2.4M searches
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£2.19–£20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.9%90-day search growth — must beat 0% to launch