63
soft glasses case
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Great+98.7%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good£2.63–£37.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,498.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.80avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 120K searches
Signals No Dominant Brand