62
soap box
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good920.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay£263K£263K/yr · 582K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£15.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand