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snuggle blankets for adults
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.51avg listing price — sweet spot $15–$100
Price range
Good£5.42–£29.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,644.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 61K searches
Growth
Bad-64.5%90-day search growth — must beat 0% to launch