45
snuggle blanket
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£15.72avg listing price — sweet spot $15–$100
Price range
Good£7.93–£29.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,296.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 64K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand