34
snowman costume
Skip itSoft demand (-65.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible87.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.09avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.92–£27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.9%return rate — above 5% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 61K searches
Growth
Bad-65.2%90-day search growth — must beat 0% to launch