35
snow boots kids
Skip itSoft demand (-94.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.33avg listing price — sweet spot $15–$100
Price range
Great£12.82–£32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great488.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 202K searches
Growth
Bad-94.1%90-day search growth — must beat 0% to launch
Signals High Returns