57
snoopy
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great354.56avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.49avg listing price — sweet spot $15–$100
Price range
Great£2.09–£55.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£485K£485K/yr · 948K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch