54
small gold hoop earrings
Worth a lookShows low returns (1.3%), but a small market ($79K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good521.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.53–£28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad£79K£79K/yr · 171K searches
Signals No Dominant Brand