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small boxes for gifts
Skip itPrices mostly outside the sweet spot ($2.90–$8.87) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great229.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£198K£198K/yr · 637K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.56avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£8.87cheapest to priciest tracked listing — scored on the share inside $15–$100