40
slytherin
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great388.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.29avg listing price — sweet spot $15–$100
Price range
Great£2.62–£54.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 105K searches
Signals Low Review Barrier