39
sloth
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good£14.46avg listing price — sweet spot $15–$100
Review moat
Good824.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good£7.44–£22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£173K£173K/yr · 270K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf