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sloggi maxi briefs for women
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Good£14.62avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.76–£30.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£173K£173K/yr · 718K searches
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,512.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale