45
skzoo
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible11.49avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.97–£30.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 208K searches
Growth
Bad-33.0%90-day search growth — must beat 0% to launch