43
skull cap
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,545.35avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£4.74–£21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£189K£189K/yr · 469K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Growth
Bad-20.7%90-day search growth — must beat 0% to launch