59
skort
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good642.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£5.10–£26.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad£63K£63K/yr · 1.0M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale