50
ski
Worth a lookShows a sweet-spot price point ($22.94 avg), but soft demand (-73.5% this quarter) keeps it on the watch list.
Avg price
Incredible£22.94avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great£1.62–£92.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,185.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£40K£40K/yr · 575K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand