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ski sunglasses
Skip itSoft demand (-73.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,143.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.51avg listing price — sweet spot $15–$100
Price range
Okay£4.10–£25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 77K searches
Growth
Bad-73.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand