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ski socks
Skip itSoft demand (-96.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good£13.37avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,324.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.63–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£154K£154K/yr · 455K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.3%90-day search growth — must beat 0% to launch