42
ski socks womens 4-7
Skip itSoft demand (-97.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good783.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.99–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 104K searches
Growth
Bad-97.3%90-day search growth — must beat 0% to launch