42
ski helmet
Skip itSoft demand (-93.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£39.47avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£2.75–£137.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,118.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad£34K£34K/yr · 307K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-93.6%90-day search growth — must beat 0% to launch