53
skechers womens
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Market size
Incredible£2.2M£2.2M/yr · 12.2M searches
Avg price
Incredible£31.82avg listing price — sweet spot $15–$100
Price range
Great£6.56–£73.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate
Review moat
Bad17,023.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns