49
skechers kids
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great£19.49avg listing price — sweet spot $15–$100
Price range
Great£7.59–£37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,096avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay£136K£136K/yr · 562K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale