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skechers boots for women
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible£37.09avg listing price — sweet spot $15–$100
Price range
Great£6.56–£66.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£106K£106K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.7%90-day search growth — must beat 0% to launch