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sister in law gifts
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good799.97avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.29–£17.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 154K searches