50
silver heels
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (10.6%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Price range
Great£7.26–£43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,059.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£54K£54K/yr · 454K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate
Signals High Returns