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silk pyjamas for women
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.67avg listing price — sweet spot $15–$100
Price range
Great£6.03–£115.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,631.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 390K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale