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silk gloves
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£4.30–£33.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,480.52avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 131K searches
Growth
Bad-79.9%90-day search growth — must beat 0% to launch