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shrek costume
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible87.3avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£24.42avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£6.27–£49.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 221K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier