60
shoes
Launch itA $1.7M/yr market growing +14.0% this quarter with returns at 3.3% — clears our launch bar.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible£30.00avg listing price — sweet spot $15–$100
Market size
Great£1.7M£1.7M/yr · 14.8M searches
Price range
Great£7.36–£85.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,449.49avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale