55
shoe tree
Worth a lookShows low returns (1.4%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great£15.39avg listing price — sweet spot $15–$100
Price range
Good£5.31–£35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,296.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay£236K£236K/yr · 260K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand