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shoe stretchers
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£270K£270K/yr · 424K searches
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Price range
Okay£3.38–£22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,047.11avg incumbent reviews — the moat a new listing must climb