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shoe deodorizer
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.79–$12.62) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Market size
Good£675K£675K/yr · 494K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,242.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Price range
Bad£2.79–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100