54
shoe cleaner
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.96–$13.33) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£307K£307K/yr · 374K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,674.73avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier