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sheepskin insoles
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good891avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.52avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 92K searches
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.62–£9.27cheapest to priciest tracked listing — scored on the share inside $15–$100