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sheep costume kids
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great258.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Price range
Good£3.58–£36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 243K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier