61
shapewear
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£5.22–£61.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great£15.08avg listing price — sweet spot $15–$100
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Market size
Good£304K£304K/yr · 2.0M searches
Review moat
Bad4,190.9avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Returns