59
sequin top
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great159.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Avg price
Good£14.16avg listing price — sweet spot $15–$100
Price range
Good£4.69–£27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£90K£90K/yr · 1.2M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate