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sequin skirt
Worth a lookShows a thin review moat (44 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible44.32avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+118.3%90-day search growth — must beat 0% to launch
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£5.21–£39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£12.91avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 600K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate