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62

scruffs work shorts

Worth a look

Shows demand growing +228.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 98Conversion 19Competition 90Returns 68Price range 90Avg price 95Brand share 48Review moat 41Quality gap 57

Growth

Incredible+228.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible£22.85

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great£11.99–£60.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,374.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£78K

£78K/yr · 222K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals Trending