46
scrubs
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£16.60avg listing price — sweet spot $15–$100
Price range
Good£7.28–£30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,182.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£73K£73K/yr · 737K searches
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns