35
scooby doo costume adult
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£23.52avg listing price — sweet spot $15–$100
Review moat
Great144.27avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.53–£31.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 154K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand