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scientist costume kids
Skip itSoft demand (-71.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great267.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 96K searches
Growth
Bad-71.9%90-day search growth — must beat 0% to launch
Price range
Bad£6.17–£12.70cheapest to priciest tracked listing — scored on the share inside $15–$100